Overview
Client X is a leading staffing and recruiting agency specializing in manufacturing. They serve two main customer segments: candidates looking for a job (B2C) and companies needing to fill open positions (B2B). In this case study, we will provide an in-depth analysis of Client X’s marketing strategy and the effectiveness of HubSpot’s Marketing and Sales Hubs in achieving their objectives.
To protect our client’s data and anonymity, we will refer to them as “Client X” for the purpose of this case study.
Challenge
When Client X first approached us, they were struggling with their marketing efforts. Their sales team had limited resources, no marketing, and overall, the company lacked a cohesive strategy. Additionally, they required a solution that could provide accurate metrics reporting to improve their decision-making process.
The HubSpot Solution
To tackle these challenges, we onboarded them to HubSpot’s Marketing Hub, and after their new website had been built, we connected it to the HubSpot portal for accurate metrics reporting. Throughout the process, we overhauled their Sales Hub, introduced a lead scoring system, and identified contact opportunities for the sales team. Furthermore, we created and implemented various digital marketing campaigns, including paid Google Ads, social media, blog content creation, marketing emails, and worked on SEO.
The Results
8%
Social Audience Size Growth
34%
Increase in Web Sessions
57%
Jump In Social Media Clicks
67%
Conversion Rate Boost
By using the Marketing and Sales Hubs, Client X achieved remarkable improvements in their overall marketing and sales performance:
- 34.12% Increase in Website Sessions (in last 90 days vs. previous 90 days)
- 7.74% Social Audience Increase (last quarter vs. previous quarter)
- 57.14% Social Clicks Increase (last quarter vs. previous quarter)
- 66.67% Increase in Deals Created (last month vs. previous month)
- 13.73% Increase in Closed Won Deals (from August to September)
Key Takeaways & Success Factors
Client X’s success can be attributed to the following key factors:
Adoption of HubSpot
for marketing and sales automation, which streamlined their processes and allowed the team to focus on more important tasks.
Website Optimization
that ensured accurate metrics reporting and improved organic traffic.
Investment
in digital marketing campaigns, such as Google Ads, SEO and social media marketing.
lead scoring system
that made it easier for the sales team to identify and pursue high-quality leads.
Personalization
and segmentation of communication material to cater to the distinct needs of B2B and B2C clientele.
Trade show displays
and sales collateral for attracting new business.
Recommendations
We recommended the following data-driven insights to further improve Client X’s marketing strategy and enhance their success with HubSpot:
- A/B testing of email campaigns, landing pages, and ad creatives to optimize content for better conversion
- Expand paid advertising efforts to other potential channels such as LinkedIn, Facebook, and industry-specific websites
- Research and identify new keywords and topics for content creation to improve organic search visibility.
- Enhance sales team efforts by providing them with updated sales materials and training on the latest best practices and industry trends.
- Regularly monitor and analyze the performance of digital marketing campaigns and adjust them based on data driven insights.
Conclusion
In conclusion, Client X’s use of HubSpot’s Marketing and Sales Hubs in partnership with Common Core Marketing has dramatically improved their marketing and sales performance. With the right strategies and continuous improvements, Client X can continue to see success with HubSpot’s comprehensive solution. We are proud to have played a part in their journey towards achieving their business goals and look forward to seeing further growth and success in the future.
